We initiate a comprehensive discovery phase that helps us understand the issues and challenges faced by your organization. This phase can include:

​

• In Depth Interviews (IDIs)

• Quantitive Surveys

• Competitive Landscapes

• Brand Assessments

• Gap Analyses 

Following Phase One, we analyze all the findings and data that we've collected and create a comprehensive report that we present to you, which includes:

​

• Gaps and Weaknesses

• Strengths and Opportunities

• Potential Threats

• New Strategies

 

After Phase Two is complete and we've presented our findings, we get to work on creating a tactical plan that helps your organization get on the right path. This plan may include:

 

• Goals and KPIs

• Tactics (growth, marketing)

• Timing

• Budgets 

Any good plan needs to be monitored and tweaked often to respond to competitive and market pressures. Our monitoring may include:

 

• Analytics

• Buyer Feedback

• Post-Purchase Surveys

• Lead Generation Data